A team of circus performers specialising in textile arts. Spinning, weaving, and dyeing threads is their craft, carried out with remarkable skill.
THE PROJECT
Playful communication has always been part of the company, which over the years has stood out for its high-quality graphic language.
For this reason, I explored a visual world that could enhance this aspect. I have always been fascinated by the circus, and the unusual poses of circus performers immediately felt like the perfect way to represent the eclectic nature of the yarns—always intertwined, always in motion.
I therefore created nine characters, each engaged in spectacular acrobatics, held together by the strength and versatility of Filivivi yarns.
PITTI UOMO STAND 2018
The same characters were used for the design of the trade fair stand, where the circus performers carried out their acrobatics with threads along the walls of the exhibition space, creating a fully immersive, coordinated environment.