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Febal Casa is dancing, toasting, kissing, cooking, loving, sharing, playing… and more.
THE PROJECT
In 2023, the Febal Casa brand underwent a restyling, introducing a 3D component. The social campaign and illustration project were developed within this context, with the aim of strengthening the brand’s personality.
The concept was interpreted by turning the brand itself into the ground where a home is built—and, most importantly, where it is lived. For this reason, I imagined characters who inhabit this space, having fun, dancing, loving, and playing.
Art direction, concept and illustrations: Francesca Santi
Motion design: Elena Bonanomi
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