An animated mascot brings the brand to life during Milan Design Week.
THE PROJECT
For Fuorisalone 2023, Febal Casa aimed to express the brand’s vibrant soul, choosing the claim “Empower your feeling.”
The desire to feel and to be felt—just like emotions, which are inherent to living beings—inspired the idea of the logo’s square coming to life and transforming into a character. Or rather, a person moving through the brand’s key areas of interest, visually narrating the themes explored during Design Week.
The entire installation was therefore designed around the concept of the square turning into a cube, with each face containing information, stories, or visual suggestions.
THE ILLUSTRATION
More and more companies are choosing to use illustration in their communication, and I believe this is because it has a unique way of storytelling that speaks directly to people.
Illustration expresses a brand’s character through many nuances, making the narrative richer, more original, and more empathetic.